中文簡(jiǎn)介

《廣告研究雜志》（JAR）的使命是為所有市場(chǎng)營(yíng)銷領(lǐng)域的專業(yè)人士（包括媒體、研究、廣告和傳播）提供研究和開(kāi)發(fā)工具。JAR由Warc為ARF發(fā)布，它為共享發(fā)現(xiàn)、應(yīng)用程序、新技術(shù)和方法以及解決方案的途徑提供了一個(gè)論壇。它的主要受眾是學(xué)者，以及各級(jí)實(shí)踐的從業(yè)者。廣告研究基金會(huì)于1960開(kāi)始出版《廣告研究雜志》，自成立以來(lái)，已成為該行業(yè)的開(kāi)創(chuàng)性刊物之一。JAR鼓勵(lì)實(shí)踐者和學(xué)者之間的對(duì)話，以擴(kuò)大關(guān)于市場(chǎng)和廣告研究的各個(gè)方面的科學(xué)知識(shí)體，并促進(jìn)該知識(shí)的翻譯，以支持ARF通過(guò)研究和洞察“有效業(yè)務(wù)”的使命。該雜志由廣告和營(yíng)銷研究領(lǐng)域的從業(yè)者閱讀，127個(gè)國(guó)家的5000多所大學(xué)的學(xué)生和教員閱讀。它可供ARF成員、JAR編輯委員會(huì)成員和直接訂戶使用。期刊也面向全球最大的廣告和媒體機(jī)構(gòu)、研究公司、大學(xué)和廣告商等warc.com的訂戶開(kāi)放。

　　英文簡(jiǎn)介

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.The Advertising Research Foundation began publishing the Journal of Advertising Research in 1960, and since its inception it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to facilitate translation of that knowledge to support the ARF’s mission of ‘effective business through research and insights’.The Journal is read by practitioners in the field of advertising and marketing research, and students and faculty members at more than 5,000 universities in 127 countries. It is available to ARF members, JAR Editorial Board members, and direct subscribers.The Journal is also available to subscribers of WARC.com, which include the world's largest advertising and media agencies, research companies, universities and advertisers.

　　近年期刊影響因子趨勢(shì)圖